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Marketing and sales assistance
Assistance to marketing and sale activitiesThe role of advertising, marketing tools, and PR is different in terms of promoting a company's products and services. None of the above kinds of a company's external activity can substitute for the other. Advertising informs the consumer about the product, marketing tools (pricing, placing and stimulation) provide support. And only PR generates confidence in the product or service, and, what is more important, in the company itself. The stronger the competition, the bigger is the role of PR in the companies' marketing and sale activities. Marketing theorists believe that to the four traditional "P"-s of the marketing (product, price, place, promotion), the fifth one should be added today: public relations (PR). At present, in the Russian and world markets, there is a number of common trends making companies look for new efficient ways of promoting goods and services. These include: increased competition, reduction of the goods and services' life cycle, etc. The "PROPAGANDA" Center of communication technologies' marketologists offer the complete set of tools and technologies supporting companies' marketing and sales activities. The right combination of traditional marketing tools with original methods and technologies guarantees considerable competitivie market advantages to the company. Last materials on the given subjects "Российский бизнес и глобализация: коммуникационные стратегии успеха при вхождении в ВТО" PR как неотъемлемая часть коммуникационной стратегии: ковровые бомбардировки или точечные удары? Улучшите ваши навыки в сфере отношений со СМИ
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