Our history began in August 1998. Looking back we ask ourselves: How have we managed to pass such a long way and hold such a strong position in the PR market, becoming one of the leading companies providing services in public relations in this time? There is no single answer to this question.
External conditions helped us. The economic crisis in the country, strange as it may seem, gave us a unique opportunity to come fast to the PR market and to become a stable and serious full-cycle PR agency. In those conditions, we were almost the only investor: we were thinking about the development, and not about how to save the business.
From the first days onwards, our PR agency could hold the leading market position, thanks to the coordinated work of the really strong team. Today, our success is a merit of each of the employees - both those who worked before, and those who have come later. We have always made ourselves think of current needs of the PR market, develop efficient communication strategies, formulate new products and client technologies in the field of political consulting, intracorporate communications, business communications. We have learned how to listen and to be proactive.
Our clients contributed to our today's success: they have always considered us as partners to discuss their plans with, to find efficient solutions in a creative dialogue. A huge number of objectives we have jointly achieved in these years, were ambitious in a good sense. Several hundreds of projects have become an important stimulus and a motivation factor for the center itself and for those who got through the school of the "PROPAGANDA" CCT.
Our colleagues in the PR market helped us, having accepted us right away into the community. From the first day of our existence, we have tried to contribute in the develoment of the PR market, its intellectual potential, spreading new knowledge and professional standards. We cooperate actively in professional associations, organize conferences, take part in educational projects of leading universities and educational centers.
Today, the "PROPAGANDA" CCT is one of the full cycle PR agencies, developing equally actively both in the field of corporate communications and in the political consulting. Another focus of our activity is the creation of our own service base. We will continue developing as a full cycle PR agency, aiming at elaborating complex solutions in the framework of our customers' communication strategies. We see our future in creating a national full cycle PR agency, working under common standards both through partnerships, and by way of establishing a network of own representative offices in Russian regions.